Why 2021 was a record year just for Luxury Automotive
2021 just ended and several companies in the luxury space have been publishing news reporting record sales this year. In many sectors, a significant recovery from 2020’s crisis caused by the pandemic was expected, but few foresaw results exceeding or...
Maserati enters Formula E: the future is electric
On Monday, Maserati announced its entry in the Formula E Championship starting from the 2022-23 season. This is not just a first for the Trident house, but a first for Formula E itself which sees the first Italian manufacturer entering the...
NFT in Luxury automotive: Ferrari and Lamborghini jump in
NFTs (Non-Fungible Tokens) have been around for a while, but only in 2021 we have seen this space literally boom. And this trend in technology directly linked to that of cryptocurrencies and blockchain, among others, is gradually affecting every...
Porsche Vision GT: the Car that Only Gamers can drive
On Monday Porsche revealed its Vision GT Concept. A futuristic racing car that will be featured in the upcoming Gran Turismo 7 releasing early in 2022 as a Play Station exclusive. *Source: Porsche Media This is only the latest concept designed by an...
Ferrari introduces Icona Series Daytona SP3: Heritage Cars in Modern Automotive
Last weekend at Ferrari’s Finali Mondiali held at Mugello Circuit in Tuscany, the company presented the highly anticipated new entry in the Icona Series started back in 2018 with the presentation of the Monza SP1 and SP2. This time made its first...
Bugatti Rimac starts officially: Stephan Winkelmann’s legacy
On the 2nd of November, it was officially announced the operations’ commencement for the newly established joint venture Bugatti Rimac d.o.o. born from the partnership of Rimac Automobili with the German Group and especially with Porsche that now owns...
Taycan outsells the 911: Porsche’s strategy between EVs and iMaker’s Virtual Influencers
In its latest report, Porsche confirmed the record results of the first half of 2021. Despite the ongoing chip shortage that is affecting the industry with production and logistics bottlenecks, Porsche minimised the delays by retrofitting vehicles’...
Big Projects hint at Aston Martin and Porsche’s near future
Two big announcements were made by Aston Martin and Porsche just a couple of days ago. This time, however, they are not regarding new cars, but two big projects for new facilities that suggest plans for the two companies’ future. ASTON MARTIN As of H1...
Porsche Mission R: How do concept cars benefit automakers?
Just two days ago, ahead of the presentation at the IAA Mobility in Munich, Porsche unveiled a new electric car concept, the Mission R. The last time we saw a car with a similar name, it was a few years ago and the model was the Mission E, which turned...
Subscription Service for Supercars: Does it work?
Between 2017 and 2018, numerous automakers released pilot tests of their own subscription models versions. Services that, for a monthly fee, would grant a client the choice of a new vehicle among a wide range of options and include insurance, (almost...
Marketing Racing #12: Ferrari and Epic Games' Fortnite Deal
Automotive companies’ collaborations with video games developers to promote their own image and product are not a new thing, and racing video games have been around for a while now. It started with Atari’s Gran Trak 10 in 1974, but it took until the...
Rimac signs historic Strategic Joint Venture with Porsche to form Bugatti-Rimac
On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...
Ferrari’s Fashion Show: Diversification in Luxury Automotive Marketing
Last weekend, Ferrari held a fashion show for its renewed clothing line right at the factory, beside its assembly lines. The event announces Ferrari's shift toward an even higher market segment in the fashion industry, and the brand’s attention toward...
Beyond Ferrari 2025 First Electric Car: Sustainability in Luxury Automotive
Ferrari just held the Annual General Meeting of Shareholders, and the Exor CEO and current Ferrari CEO John Elkann gave some important statements. The most-reported these days has certainly been the one about the release of a full-electric model by...
The Luxury Automakers and Branded Residences Trend
Bentley Motors announced a few days ago the development of its latest project. A 60-stories building co-developed with American developer Dezer to offer a Bentley branded residence experience featuring lots of amenities. Among these, probably the most...